Real Estate

5 reasons why a professional photographer is worth the price:

The first impression is essential. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home.

Did you know that 93 percent of homebuyers use the Internet as part of their home search? That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all. I’d say that the single most important factor in selling a home is good photography.

This isn’t only about homes ranging above $200,000; this applies to ALL homes. Studies have found that good photography helps to sell a home faster and for more money. Keep in mind that with so much research performed online, a good photo can help to get a homebuyer through the door.

Emotion is the No. 1 trigger of the affluent buyer, so use it to your advantage. A good photo can speak not a thousand words, but a million words.

So what exactly sets these photos apart? When it comes to beautiful photography, there is more than meets the eye:

1. Art direction

A professional photo is the result of a shoot that included an art director. I know that 500 photos aren’t necessary to sell a home; what is essential is capturing the right images. When I produce a shoot, I know exactly what I am looking for, and it isn’t just photos of the toilets and closets. I make sure that I capture the right images, it is my responsibility as the art director.

2. Getting the right angles

In photography, it is all about lighting and angles. A great photographer can bring out the best features of a home by mastering angles and lighting. Good photographers strive to capture the right angles to make a home as desirable as possible. This means shooting with a tripod, shooting at the right level and using either available light or adding lighting to certain areas of the home, which will ensure that each room in the home looks extremely desirable.

3. Creating the perfect composition

Just as with a painting, a photo must be composed. I will dictate where to create horizontal and vertical lines, and where to direct the focus. When capturing buildings or architectural subjects, the photograph must be taken in such a way that the homebuyer is led through the various structural elements. Straight lines and curves can add appeal to a home and help to guide the homebuyer along the image.

4. Post-production

Post-production is the art of choosing the right photos and enhancing them. The homebuyer will not be given all the raw photographs; instead, they will be presented with the final edited photo selections. I then process the photos and enhances the colors. Next, I will then edit the photos to ensure that the home presents itself in the most perfect condition allowed.

Often, the best photos aren’t the ones that are tight, meaning photos that have plenty of space around the subject to work with are better. This type of image allows usage for different purposes.

5. Remember, a potential homebuyer will not be thinking about why they love a photo; they will only know they love it. Offering a home with professional photographs has a tremendous value not only for them, but for the agent, as well.

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